One of my fave ‘it’ girls, Olivia Palermo has just been announced as the ambassador for a new fragrance by Rochas Paris. Exciting news for Palermo groupies like me!

Olivia Palmero

So, what does an Olivia Palermo perfume smell like? According to the brand, the Olivia Palermo perfume will embody the trend-setter’s natural sense of style and elegance. Of her new partnership with the Rochas brand, Olivia Palermo said “I am so excited to be working with Rochas. While Rochas has engrained French roots, I think every woman can get the sense of ‘joie de vivre’ and confidence in their style that the Parisians emanate.”

The Olivia Palermo perfume is set to launch next year as Rochas Paris is still collaborating with the star on the new scent – but you can bet your bottom dollar, a perfume with the Olivia Palermo stamp on it will be a winner. I for one can’t wait to wear it!