by 0 comments| on April 7th, 2012 |
It seems that luxury shopping isn’t just for the affluent. According to a new study by Total Beauty Media Group, women of are spending up on luxury beauty products, regardless of their age or income.
The twelve-month study found that women across the board have purchased a luxury product in the last year.
Surprisingly, 43 per cent of study respondents stated they weren’t making their high-end beauty purchases in store, favouring shopping online to spend up on prestige products.
And while thrifty shopping is still popular, most women admitted to making their purchase decisions based on product quality, rather than price.
Have you purchased a luxury product in the last year? And which do you think is more important – price or prestige?
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