As deadline time approaches, the tone of a fashion magazine office starts to change rather conspicuously. The approach of printing time sees desks spontaneously pile up with paper and empty space exchanged for mile-long clothing racks and carefully arranged piles of beauty products. Keyboards are bashed until ungodly hours and pages are painstakingly studied with religious repetition. Diaries and notebooks fill up with kaleidoscopic highlighter lashings and sticky-notes and my desk starts to look remarkably similar to a beauty counter at sale time, when all the best stuff is piled high into every nook and cranny.

There are times when eyeliners are mistaken for pens and fashion editors go missing under Sass & Bide heaps; when balayage is not so much a hairstyle of choice, but rather one of convenience. It’s hard and it’s fast and there’s more to do than ever seems achievable, but it’s always finished triumphantly, and is my favourite part of being part of a magazine. I hope you enjoy the latest issue of Just Be magazine with yours truly as beauty editor. On stands now!

So you might have heard that being editor of Beauty Basket is only half my jobdescription – the other half of my job sees me putting together the beauty pagesof Just Be magazine each issue, as Just Be’s resident beauty ed. I won’t lie, beinga magazine beauty editor certainly has its perks and its glamour (testing thelatest beauty products before they hit the shelves and attending beauty launchesalongside my magazine idols still prompts me to occasionally pinch myself) butthere is also a LOT more that goes into getting a mag ready to print each issuethat few would realize! For instance, on most days, I’m chained to my computerbashing away at the keyboard for hours at a time. I also have to have the world’sbiggest filing system for beauty products!

This is my (not so flashy) organizational system for preparing my beauty pageseach issue. You know all those beauty product images you see on the pages of amagazine? I’m the one who has to put them together each issue. At the start ofthe planning process, I brainstorm my ideas for each page with my editor, then Igo email and phone crazy – getting in touch with each beauty brand to tell themwhat products we need for each page of the magazine.

Over the next couple of weeks a lot of products – scratch that – an avalanche ofproducts start to flood in through the doors of the Just Be office. My job is to sortthrough all of them and organize them into groups according to what productswill fit best with the content of each of the beauty pages. This process has to becarried out extremely carefully to ensure all of the packaging is in similar coloursand shapes, so that when the products are photographed and finally put ontothe page all together, the page looks really good! (Ever seen a beauty page in amagazine where all of the products didn’t perfectly compliment each other? Itdoesn’t happen!)

The products in the picture above only cover half of my pages! Yep, there’s a lotof products to shoot! And the question you’re all dying to know – do I get to keepthem all when I’m done shooting them? In theory, yes – but in reality most of theproducts are destroyed in the shoot – I smear the lipstick, spill the nail polish andchop of the eyeshadow when I’m shooting, so what’s left at the end of a day ofshooting is usually a big ol’ mess! Not looking so pretty now, am I?

by Nadia Stennett  |  on March 7th, 2012  |  0 comments

Hold onto your heartstrings girls! Hollywood hunk Paul Walker has been named the new face of the Davidoff Cool Water fragrance.

To coincide with Walker’s debut as the new brand ambassador, the heartthrob striped down to a pair of loose jeans for a campaign shoot in Hawaii. Of choosing the star to front the ad campaign, DCW said: “(Walker) truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense ehergy, powerful masculinity and cool attitude.’

You don’t have to tell us twice! Those eyes, that smile, that BODY…phew! Is it getting hot in here..?

Confession: the JB office girls might have watched Paul’s sexy new ad on replay more than a few times at our desks today… To join us on the perve-fest, you can click here to watch it too. WARNING: Using Davidoff Cool Water on your boyfriend will not cause him to turn into Paul Walker. Not matter how badly you may want it to. We already tried.

© 2012 - Just Be Magazine www.justbemagazine.com

In the world of bizarre beauty, an ingestible perfume capsule that enables human skin to emit a genetically unique scent is currently under development.

The concept, which was pioneered by Australian body architect Lucy McRae and synthetic biologist Sheref Mansy, is based on the notion that scent is indeterminately unique to each individual and altered by factors including body temperature, stress and sexual arousal.

The perfume capsule is still in the research phase, but is expected to work with the body’s natural enzymes to release fragrant molecules that will be excreted through the skin’s surface during perspiration.

The developers of the perfume pill, named ‘Swallowable Parfum’ have released a provocative video campaign to open discussion with the cosmetic, pharmaceutical, fashion and technology industries and challenge ideas around how perfume will be consumed in the future, you can watch it here.

So what do you think JB readers – would you swallow perfume?

© 2012 - Just Be Magazine www.justbemagazine.com

When I first saw ‘Big Bang Theory’ beauty Kaley Cuoco take to the red carpet in a statement two-toned mani featuring a bold red on her index fingers, framed by taupe nails on her other fingers, I knew I had found a new beauty icon to worship.

Never one to pander to trends, Cuoco embraces the quirk factor in stand-out styles that often polarize her fans. While it’s safe to say the starlet’s unique sense of style isn’t for everyone, for me, the two-toned mani is a winning look.

Can’t choose between two shades? Now you don’t need to! The two-toned mani is all about letting one colour take the limelight by pairing it against a contrasting hue on your other digits.

My colour picks this season? Deep eggplant purples, rusty pinks, rich greens and burnt orange hues signal all things autumn. If you’re too shy for quite so dramatic a look, pair complementing dark shades together like me for a more subtle effect.